[published Nov 3, 2024 - Read on Substack]
I followed the Grammys for the first time in a long while, mostly because I was actually a fan of the artists performing and nominated this season. I tuned in for Doechii, Kendrick Lamar, the Pink Ponies, and Brat Summers.
Weaning myself off TikTok hasn’t been easy, and I slipped—falling into a rabbit hole of performances and interviews from the artists I mentioned.
Doechii performing at the 2025 Grammy’s with 7 stars
Doechii spoke to me the most. Her creative process is one I deeply relate to, something I’ve implemented at different points in my life. She reminded me to return to what I’ve been struggling with: trusting myself while actively tuning out external noise—trends, doubt, outside expectations.
By committing to this process, she tapped into herself, her talent, her ideas—creating something the culture has been thirsting for. When we see or hear something great, we know it. It’s undeniable. And we’re lucky to witness and learn from an artist as singular and powerful as Doechii.
I collected quotes from Doechii about her process found in various interviews across TikTok and Rolling Stone. Find links to all video references below.
For a long time, Doechii felt weighed down by the belief that something outside of her would get her where she wanted to go. Eventually, that mindset became unbearable.
“I was just fed up with doubting myself. You doubt yourself when you convince yourself something outside you is gonna get you somewhere. And that lie that I was believing for so long was getting too heavy for me to carry.”
Creativity slows down when you overthink. And if you slow down too much, doubt will catch up to you. Doechii’s process is built around outrunning hesitation—forcing herself to move so quickly that there’s no time to second-guess.
“All right, I have to move quickly because if I don't move fast enough, doubt will come in and it'll slow me down.”
Doubt isn’t just a feeling—it paralyzes. It makes you hesitate, second-guess, and stay stuck.