Book a 1:1 Studio Hour Call with Kel ****

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I work with founders, creatives, and artists who are building what's next—new work, new identities, new directions.

I founded and scaled Lex, a queer social app (acquired in 2024). Over the past 20 years I’ve also worked as a designer, photo director, and creative collaborator across tech, publishing, and independent projects.

I build tools for creatives and early-stage founders—figuring out what to make, how to grow it, and how to do it on your own terms.

What I Offer

Studio Hour: Direction

For when you’re circling a next step, idea, or identity—but nothing feels quite right yet.

We might:

Talk through a transition you’re in (work, identity, creative life)
Rethink what success means to you now
Name what’s ending and what’s beginning
Start sketching a path forward

✅ Best for: creatives or founders in motion but unclear what’s next

Book a session → with Kel

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Studio Hour: Build

For when you have something started—a project, offering, idea—and want a clear, collaborative space to shape it.

We might:

Refine your concept, story, or structure
Talk through naming, vibe, audience fit
Figure out what to keep, cut, or evolve
Make it feel more like you

✅ Best for: artists, writers, founders shaping early creative work

Book a session → with Kel

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Studio Hour: Resistance

For when you know what you want to do—but something’s in the way. Get unstuck.

We might:

Get honest about what’s blocking you
Talk through fear, doubt, perfectionism, burnout
Gently break the pattern or loop you’re stuck in
End with one small, clear next step

✅ Best for: anyone feeling stuck, scattered, or creatively shut down

Book a session → with Kel

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What I’ve Done

Grew Work Unseen newsletter by 241% in the past 90 days
Scaled Lex to 1M+ users organically
Month 1 of launch drove 40K+ downloads with cult-hit Insta page
Achieved 67% organic growth with a community-first strategy
Positioned Lex as a cultural force with 1B+ media impressions and features in The New York Times and Vogue
Built a beloved brand, passing the #HalloweenCostumeTheory
Raised $7.2M in venture funding
Recruited top talent from Hinge, Tia, Snap, Meta, Bumble

What People Say About Me

“Kel excels at seeing the bigger picture while never losing sight of the micro details. Whether launching new projects or strategizing, she’s able to balance visionary thinking with a sharp focus on execution.” – T.O.

“Kel has an innate ability to be fully present in conversations, making others feel heard and valued.” – A.O.

“Kel radiates authenticity and empathy, making people feel comfortable and at ease. Her approach to relationships is genuine, and naturally creates an environment where others feel supported & understood.” –M.E.

“Kel dives deep into whatever piques herinterest, mastering new subjects by uncovering key players, trends, and nuances. Her ability to learn quickly and thoroughly gives Kel a competitive edge in everything.” –H.S.

Interviews and Press

“Lex is powered by a quietly revolutionary motto: ‘Text first, selfies second.’”

“Lex has redefined LGBTQ+ community spaces for a new generation”

“The personal ads were witty, direct, and inspiring—women expressing themselves clearly and powerfully.”

“This new queer dating app wants you to read, not swipe”

“A Blast of Fresh Air”: The Instagram account that’s revolutionizing queer dating

Most Popular on Work Unseen

How a Zine Landed Me My Dream Job—and How You Can Do It Too

Doechii Teaches: 7 Lessons on Creativity & Process

Today I quit Instagram. 2014–2024.

What are you actually good at?