I build cult-followed brands and communities that grow themselves.

I prioritize the following types of growth: creative growth, friendship growth, personal growth, and cultural impact—the kind that turns people into brand champions.

I’m the founder of Lex, the queer social app that hit 1M downloads with no marketing spend that was acquired in 2024.

Now, I work with pre-launch and early stage startups as an advisor and fractional leader, focusing on community growth and brand strategies that actually stick.

Let’s work together → [email protected]

What I Offer

Find Your First 1,000 Champions

For early startups ready to invest in community and cultivate devoted users (without paid ads).

I help you:

Build early momentum with community-led growth strategy
Design retention systems and community-led flywheel
Grow with patience and trust, not frantic toxic noise

✅ Best for: early-stage consumer apps, mission-driven brands

Let’s work together → [email protected]

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Creative & Brand Advisory

For founders who need a sharper story and a clear brand vision.

I help you:

Clarify your positioning, narrative, and voice
Align brand, product, and marketing
Make people feel something (positive ☺︎) when they see you, think of you

✅ Best for: startups post-launch, pre-rebrand, or refining identity

Let’s work together → [email protected]

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Fractional Support or Sprint

For teams that need high-level creative thinking fast.

I help you:

Lead special projects, champions or launches
Shape team structure or hiring plans
Bring clarity to chaos, weeding out distractions

✅ Available for short-term or ongoing advisory roles. Ideal when you need a fresh perspective, fast

Let’s work together → [email protected]

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What I’ve Done

🎉 Grew Work Unseen newsletter by 241% in the past 90 days
😎 Scaled Lex to 1M+ users organically
🚘 Month 1 of launch drove 40K+ downloads with cult-hit Insta page
⚡️Achieved 67% organic growth with a community-first strategy
👀 Positioned Lex as a cultural force with 1B+ media impressions and features in The New York Times and Vogue
🎃 Built a beloved brand, passing the #HalloweenCostumeTheory
💰Raised $7.2M in venture funding
📝 Recruited top talent from Hinge, Tia, Snap, Meta, Bumble

Select Press

“Lex is powered by a quietly revolutionary motto: ‘Text first, selfies second.’”

“Lex has redefined LGBTQ+ community spaces for a new generation”

“The personal ads were witty, direct, and inspiring—women expressing themselves clearly and powerfully.”

What People Say…

About Me

Want a taste of how I think?

I write Work Unseen, a weekly newsletter for unconventional thinkers,

Grew by 241% in 90 days—with no ads, just trust, resonance, and showing up consistently. (March 27, 2025)

Work Unseen is a place where late bloomers and unconventional dreamers get unstuck and start creating what’s next in life and work—with practical tools, creative inspiration, and real talk about the messy process of reinvention.

Most Popular Posts

How a Zine Landed Me My Dream Job—and How You Can Do It Too

Today I quit Instagram. 2014–2024.

Doechii Teaches: 7 Lessons on Creativity & Process

I build cult-followed brands and communities that grow themselves.

I’m the founder of **Lex, the queer social app that hit 1M downloads with no marketing spend that was acquired in 2024.**

Now, I work with pre-launch and early stage startups as an advisor and fractional leader, focusing on community growth and brand strategies that actually stick.

What I Offer

What I’ve Done

Select Press

What People Say…

Want a taste of how I think?

Most Popular Posts

I’m the founder of Lex, the queer social app that hit 1M downloads with no marketing spend that was acquired in 2024.