I’m a Brand Strategist who helps founders create culture-shaping personal brands with content systems and community frameworks so they’re known for what they care about and attract opportunities that matter.

After founding and scaling Lex, a text-first queer social app acquired in 2024, I now guide brands and founders through strategic growth, authentic community building, and brand evolution. My 20+ years in NYC's creative industries—as designer, photo director, creator, and writer—brings both startup agility and business understanding to every project.

TRACK RECORD ✻ Built Lex to 1M+ engaged users across platforms ✻ Grew Work Unseen 241% in 90 days ✻ Grew Instagram pages to 150K+ followers (2x) ✻ Featured in NYTimes, TechCrunch, Vouge, Apple

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“The personal ads were witty, direct, and inspiring—women expressing themselves clearly and powerfully.”

“Lex is powered by a quietly revolutionary motto: ‘Text first, selfies second.’”

“Lex has redefined LGBTQ+ community spaces for a new generation”

“This new queer dating app wants you to read, not swipe”

Writing

Work Unseen: How a Zine Landed Me My Dream Job—and How You Can Do It Too

Work Unseen: Doechii Teaches: 7 Lessons on Creativity & Process

Vogue: Joan E. Biren Lesbian History Lesson